March4Women

CARE International hosts an annual March4Women event, standing up for equal rights for people of all genders.

In 2021 when the pandemic meant the march wasn’t possible in person this didn’t stop us creating a campaign to rally for change.

Women play a leading role during crises – in our families, communities and workplaces. Research shows that the most marginalised women are also the hardest hit by both Covid and the climate emergency. Yet women are still largely absent from decision-making roles, meaning that we’re only hearing half the story.

We developed a simple visual mechanic to enable the march to take place on social channels. Alongside social we also developed supporting merchandise.

Agency: M&C Saatchi World Services

Client: CARE International