Boots Opticians ‘See Every Detail’

In January 2024, Boots Opticians launched a new advertising campaign focused on seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in life can help to enhance everyday moments. Through the advert, Boots Opticians invites viewers to see what’s possible when you ‘see every detail’ through sharper vision.

Both short films show relatable moments between loved ones as they observe the details in everyday life, made possible by having clear eyesight through the right prescription and the use of glasses and contact lenses. This work forms part of Boots Optician’s brand platform ‘See What’s Possible’, which launched in 2023 and was created to inspire people to prioritise their eye health.

Agency: VML/The Pharm

Client: Boots Opticians