Working with Google we created the most heartwarming Christmas ad of 2021.

By launching a virtual log fire on YouTube to raise vital funds for the housing and homelessness charity, Shelter.

Virtual fireplace videos are an online phenomenon, but they aren't enjoyed by people facing homelessness in the UK. When people played The Good Fire on Youtube, it generated Google AdSense revenue and, in turn, Shelter donations, transforming virtual heat intro real warmth for those needing it most.

Awards

Cannes Shortlist - Entertainment – Innovation in Branded Content

D&AD - Wooden Pencil - Entertainment/Creative Use of Budget 2022

Clio Awards - Silver, Bronze

Campaign UK Media Week - Gold

One Show - Merit

Agency: Above + Beyond

Client: Shelter

Production Company: Smuggler