We created the first TV and Cinema spot for PROPER’S lentil chips, kicking off with an animated 60” film taking consumers on the journey of the production of a lentil chip, launching the new brand platform DONE PROPERLY. The film aired in TV and Cinema.

Almost twenty different artists contributed to the creation of the film, coming together in a stunning stop motion animation.

Keep flying Alan, keep flying.

Agency: Above + Beyond
Client: WARP
Production Company: BlinkInk. Director: Jack Brown