For the 2019 FIFA Women’s World Cup, Mars, a long-standing sponsor of The FA and official supporter of the England’s Women’s Team, commissioned the first statue of a female football player in England, Lily Parr.

This was commissioned as part of their ongoing commitment to championing and inspiring the current England Lionesses and future female sports stars. 

The core statue concept included a full 360 campaign with targeted digital and social media activity.

The statue still resides to this day sits in the National Football Museum, Manchester.

Agency: AMV BBDO

Client: Mars Inc