In 2016 for Smart Energy GB, the voice of the smart meter rollout, we launched a national 360 campaign highlighting that without smart meters, gas and electricity is out of control across Great Britain.

Introducing the mischievous Gaz and Leccy, in a nod to cartoon rivalries such as Tom and Jerry, the campaign saw Gaz & Leccy trying to get one up on each other as they caused mayhem around the home.

The campaign ran in TV, Press, Cinema, Digital, Social and OOH. Alongside this we also developed collateral for a partnership with the Post Office.

Agency: AMV BBDO

Client: Smart Energy GB

Production House: Picasso Studios