In the biggest repositioning in decades, we launched a new fresh, contemporary and modern positioning in 2019, with the aim of appealing to a younger generation.

Ramping up innovations, and launching a new TV campaign to communicate this step change for the brand. Gone are the sultry looks from women eating chocolate and instead showing a more realistic portrayal of women.

As part of this a new series of innovations, Galaxy Darker Milk, Galaxy Vegan, Galaxy Enchanted Eggs and Galaxy Truffles were supported through social activity throughout the year.

Agency: AMV BBDO

Client: Mars Inc (Galaxy Chocolate)